Resume
Experience
Sr. Director of
Marketing
Clearwater Health
2023 - Present
Remote / Los Angeles, CA
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Manage a team of full time and freelance designers, copy writers and consultants.
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Created and managed all department processes and project management workflows.
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Developed all marketing projects from conception to delivery for all corporate and partner brand materials including: sales collateral, paid advertising, social media, website updates, corporate videos, events.
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Developed and launched the Rising Tide brand for the cannabis industry handling all branding, marketing, advertising and business development.
Consulting
Freelance
2013 - Present
Los Angeles, CA
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Xebra Consulting – B2B marketing strategy and content development for SaaS training course sales including sales funnel creation, workflow organization and project management, email and social media marketing, partnerships, and business development.
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Shār Snacks – marketing consulting and social media strategy for organic, sustainable and plastic free trail mix brand.
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YesAnd Sustainable Fashion – Marketing strategy development and workflow organization. Implemented Kanban project management. Planned and managed campaigns for email, SMS, and social media.
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Full past client list available upon request
Interim CMO
Weyo
2022
Remote / Los Angeles, CA
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3-month contract as interim CMO to develop a comprehensive marketing strategy that included competitor research, identification of key markets and target audiences, and pricing analysis.
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Developed key messaging and branding, created social media content and influencer strategies, and established advertising channels while managing the allocation of the digital marketing budget.
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Additionally, oversaw the construction of a new website build and managed the web team.
Sr. Director of Marketing
Accelerate360
2020-2022
Remote / Los Angeles, CA
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Created and executed marketing strategies for multiple brands, resulting in successful launches of UsNow.com, LifeToGo.com, and the UsNow Trending National Retail Program.
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Managed a diverse remote team of designers, social media strategists, copywriters, and marketing associates, resulting in rapid promotion due to immediate positive impact and winning the "Team Player of The Year" Award 2021.
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Developed marketing strategies for all digital and print advertising, email, SMS, social media, and digital editorial campaigns, including producing and hosting video content and events for Us Weekly, Men's Journal, and LifeToGo.
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Managed marketplace brand management and partnerships for 100+ brands across LifeToGo and UsNow, growing the LifeToGo IG account 7x, and serving as creative director for photo shoots.
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Developed the marketing strategy and launched a new product line of vitamins and supplements for LifeToGo, as well as launching the ATTA brand and apparel line.
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Liaised with agencies to create in-store retail displays for the UsNow Trending retail program and produced notable national print and digital ad campaigns.
Brand Manager
Lakeshirts / Blue84
2019-2020
Los Angeles, CA
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Successfully launched the Reserve84 vintage licensed t-shirt collection opening over 60 of the nation's best retail accounts immediately after launch, and handled all boutique sales, partnerships, lead funnel creation, sales materials, marketing materials, email campaigns, sales force, and website updates as well as producing and managing all trade shows and events.
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Developed and merchandised the women's line, created samples for sales reps, aided with brand development, and acted as a liaison between contractors and manufacturing as well as being the Fit model for the women’s line.
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Managed social media accounts for Blue 84 Apparel and grew IG over 900% in 8 months organically and served as the creative director for photoshoots.
Director of Sales & Marketing
Roam Adventure Co
2017-2019
Austin, TX
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Co-founded company, overseeing sales, marketing, social media, PR, and customer service, launching multiple new products, and generating sales and brand awareness through events, online advertising, email marketing, SMS and content marketing.
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Quadrupled sales in just over one year with 80% of sales conversion from Instagram leads, and increased Instagram followers organically from under 500 to over 20K. Spearheaded Dealer and Ambassador programs, creating lucrative partnerships and opening multiple dealer accounts.
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Project manager for SEO team and advertising campaigns, leading to record website traffic, customer acquisition, and conversions.
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Produced and curated social media content, collaborating with influencers for brand PR. Worked with designers on brand identity and created dealer sales and marketing materials, including writing, producing, filming, and editing video installation guides.
Director of Marketing
Feniex Industries
2015-2018
Austin, TX
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Creative Director and Project Manager leading a team of 5 designers and developers to launch multi-platform marketing campaigns that maximized ROI through analysis of performance.
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Handled management and reporting of the marketing budget.
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Campaign management for email, digital, SMS and social media advertising.
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Created technical and creative marketing campaigns that rapidly increased sales and brand awareness, resulting in over $3M in sales and a 200% increase in social media presence within 2 years.
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Created lucrative partnerships, PR opportunities, and events to launch new products and generate brand awareness.
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Host and producer for company videos, webinars, and social media content, serving as brand spokesperson with business development efforts resulting in a $1M increase in sales within 7 months. Wrote installation manuals and guides for products.
Director of Sales & Marketing
iFLY Indoor Skydiving
2014-2015
Austin, TX
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Managed 2 coordinators, and served as sales representative, project manager, and event coordinator, and for all group events.
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Created and produced iFLY Networking mixers and created new programs and partnerships increasing group event sales over 25% monthly.
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Managed local PR efforts and handled local advertising, social media, marketing materials, email campaigns, and promotions.
Director of Sales, Int & West Coast
RetroBrand
2007 - 2012
Los Angeles, CA
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Managed sales for 200+ accounts worldwide and 5 international distributors increasing overall sales annually and 300% increase in Asia over 3 years.
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Created collections for Private Label clients and increased sales annually by over 200%.
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Organized and managed all tradeshow logistics, in-store setups, promotions, and events.
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Creative Director for all photoshoots and aided in Fit and Product development.
Education
San Diego State
University
Graduated 2005
Bachelor of Science, International Business
Studied International Business with an emphasis in marketing and a minor in Spanish and Latin American Studies.
Studied abroad in Buenos Aires, Argentina for a semester. Completed an 8 week marketing internship in Costa Rica
Awards, Training & Certifications
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Accelerate360: Team Player of the Year 2021
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Feniex: Employee of the Month May 2016
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CMEG: Hosting and Presenting: Live, Teleprompter, Interviews, Green Screen
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Neuro-Linguistic Programming — Practitioner and Coach
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United States Parachute Association: Licensed skydiver
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United States Polo Association
Skills
Marketing Strategy
Branding
Content Creation
Product Launches
Digital Marketing
Project Management
Leadership
Events & Tradeshows
Advertising & Digital Campaigns
Social Media
Team Management
Paid Advertising & SEO
Logistics
Business Development
Email Marketing & Copy Writing